Total global strategy II View on Open Library

Total global strategy II

by George S Yip

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First published: 2003 1 language ISBN: 0130179175
Description
This text addresses the most challenging task faced by multinational companies - how to deal with globalisation and the resulting need for globally integrated strategies.
Subjects
International business enterprises Electronic commerce Management Service industries Strategic planning International business enterprises--management Hd62.4 .y565 2003 658/.049

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