Praxisorientiertes Business-to-Business-Marketing

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Praxisorientiertes Business-to-Business-Marketing

by Thomas Werani , Kurt Gaubinger , Harald Kindermann

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First published: 2006 1 language ISBN: 9783834992871

Subjects

Management Beziehungsmarketing Lieferanten-Kunden-Beziehung Deutschland Industrial marketing Marketingpolitik Case studies Controlling Business-to-Business-Marketing Beschaffung

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