Selling happiness

"As the first substantial investigation of commercial art in China, Selling Happiness explains how the early twentieth century Chinese public came in accept Western style art as mainstream and the heretofore ignored process by which the Chinese art world became (in some sectors at least) thoroughly cosmopolitan. A monumental study of the most important genre of modern Chinese commercial art, this volume will appeal not only to historians of Chinese art but also to those interested in literary, economic, and social history. It will be an essential resource for comparative studies of visual culture."--BOOK JACKET.