Principles of marketing
by Philip Kotler , Gary Armstrong , John Saunders undifferentiated , Veronica Wong , Peggy H. Cunningham , Valerie Trifts
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First published: 1980
1 language
ISBN: 9780132167123
Description
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
