Focus View on Open Library

Focus

by Al Ries

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First published: 1996 1 language ISBN: 9780060799908
Description
The author argues that pointless mergers and acquisitions in the name of growth often blur a company's "focus"--the category a product or service occupies in the customer's mind.
Subjects
Marketing Management Success in business Business enterprises Business, handbooks, manuals, etc. Corporations Marketing, management

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