"From 1999 to 2004 the PETRRA (Poverty Elimination Through Rice Research Assistance) project explored the development of innovative extension mechanisms through a learning by doing process with multiple service providers. Partnerships linked government, non-government and private sectors as appropriate. Topics addressed by the project include seed production, marketing and distribution systems, crop and soil fertility management, postharvest technologies, mobile pumps, aromatic rice and integrated rice-duck farming. The methods used include women-led group extension, whole family approach, participatory video, Going Public and picture songs. This book examines these approaches to extension and assesses their potential for replicability and scaling up.
Includes four thematic sections with people-centred case studies and a conclusion with practical applications of the transaction cost theory. This original volume will interest a wide range of readers concerned with agricultural extension and rural development."--Jacket.