After sixty View on Open Library

After sixty

by Leslie M. Harris

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First published: 2006 1 language ISBN: 9780978660208
Description
Experts who have been studying Baby Boomers for decades provide their insights on the how Boomers may respond to marketing, the workplace, financial and economic issues, use of leisure time, health, food service, and grandparenting.
Subjects
Marketing Consumer behavior Market segmentation Older consumers Baby boom generation

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