Marketing

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Marketing

by Michael John Baker , Michael Baker , Peter Graham , Debra Harker , Michael Harker

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First published: 1998 1 language ISBN: 9780732952112

Subjects

Marketing Management Marketing - General Business & Economics Business / Economics / Finance Business/Economics Marketing, management

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More by Michael John Baker

Product strategy and management

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Marketing

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Marketing new industrial products

Receptivity to innovation

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Marketing: an introductory text

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