Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services

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Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services

by You-il Lee , Jung Kee Hong

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First published: 2014 1 language ISBN: 9781317690894

Subjects

Banks and banking, asia Consumer behavior Cross-selling financial services Cross-cultural studies Banks and banking Customer services BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Economics / General

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