Theory of media literacy

by W. James Potter

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First published: 2004 1 language ISBN: 9781483328881
Description
"Theory of Media Literacy: A Cognitive Approach explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning."--Jacket.

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