Marketing research
by Gilbert A. Churchill , Dawn Iacobucci
No reviews yet
First published: 2001
1 language
ISBN: 9780324359954
Description
This book attempts to serve both the marketing manager and marketing researchers through its basic organization around the stages of the research process: formulate the problem, determine the research design, design the data-collection methid and forms, design the sample and collect the data, analyze and interpret the data, and prepare the research report.
