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Field Guide to Marketing

Name: Field Guide to Marketing
ISBN: 9780875844305

by Tim Hindle , Alistair D. Williamson

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First published: 1993 1 language ISBN: 9780875844305

Description

Straightforward definitions of the most relevant marketing terms, highlighted by stories of infamous gaffes and brilliant successes from marketers past.

Subjects

Marketing Management Dictionaries Advertising & Promotion Business/Economics Business / Economics / Finance Marketing - General Dictionnaires Gestion Dictionnaires anglais

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Field Guide to Marketing

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