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Marketing strategy and competitive positioning

Name: Marketing strategy and competitive positioning
ISBN: 0133712532

by Graham J. Hooley

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First published: 1998 1 language ISBN: 0133712532

Description

"Marketing Strategy and Competitive Positioning, 3e deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage."--Jacket.