Services Marketing

View on Open Library

Services Marketing

by Valarie A. Zeithaml , Mary Jo Bitner

No reviews yet

First published: 2002 1 language ISBN: 9781260260526

Subjects

Service industries Marketing Customer services

Reviews

Log in or sign up to write a review.

No reviews yet. Be the first!

More by Valarie A. Zeithaml

Services marketing

Services marketing

Delivering quality service

Delivering quality service

Servqual, a multiple-item scale for measuring customer perceptions of service quality

Servqual, a multiple-item scale for meas...

Communication and control processes in the delivery of service quality

Communication and control processes in t...

Defining and relating price, perceived quality, and perceived value

Defining and relating price, perceived q...

The nature and determinants of customer expectations of service

The nature and determinants of customer ...

You Might Also Like

More in Service industries

Financial audit

Financial audit

United States. General Accounting Office

[William Wheeler Hubbell, authorized to apply for patents.]

[William Wheeler Hubbell, authorized to ...

United States. Congress. Senate. Committee on Patents

Extradition laws and treaties, United States

Extradition laws and treaties, United St...

United States

By the King

England and Wales. Sovereign (1625-1649 : Charles I).

Kokuritsu Kokkai Toshokan shozō Meijiki kankō tosho maikuro-ban shūsei

Kokuritsu Kokkai Toshokan shozō Meijiki ...

Kokuritsu Kokkai Toshokan (Japan)

Tax administration

Tax administration

United States. General Accounting Office