Inside the Tornado View on Open Library

Inside the Tornado

by Geoffrey A. Moore

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First published: 1995 1 language ISBN: 9780060087340
Description
Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
Subjects
Marketing High technology industries Business Nonfiction Industries technologies de pointe Technologie de pointe High technology Microelectronics industry, california, santa clara valley (santa clara county)

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