Reliability of psycholinguistic analysis of advertising View on Open Library

Reliability of psycholinguistic analysis of advertising

by John R. Rossiter

No reviews yet
First published: 1979 1 language
Subjects
Advertising

Reviews

Log in or sign up to write a review.

No reviews yet. Be the first!

More by John R. Rossiter

Advanced media planning

Advanced media planning

Advertising and promotion management

Advertising and promotion management

Measurement for the social sciences

Measurement for the social sciences

Marketing Communications

Marketing Communications

Advertising communications & promotion management

Advertising communications & promotion m...

Children's dispositions toward proprietary drugs and the role of TV drug advertising

Children's dispositions toward proprieta...

You Might Also Like

More in Advertising
This Side of Paradise

This Side of Paradise

F. Scott Fitzgerald
Children of the Frost

Children of the Frost

Jack London
The Tragedy of Pudd'nhead Wilson

The Tragedy of Pudd'nhead Wilson

Mark Twain
The complete works of Robert Browning Volume XVI

The complete works of Robert Browning Vo...

Robert Browning
Loving

Loving

Danielle Steel
The Little Lady of the Big House

The Little Lady of the Big House

Jack London