Effective Personal Communication Skills for Public Relations (PR in Practice)

"Effective Personal Communication Skills for Public Relations analyses how to transform your communications by managing the way you think, act, create messages and network. Covering the 'soft skills' of communications practice, it identifies the key elements used by outstanding communicators. This essential guide offers practical advice and guidance on understanding new trends and challenges facing communicators, particularly in the use of word-of-mouth, networking and branding."--Jacket.