Going Green

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Going Green

by E. Bruce Harrison

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First published: 1993 1 language ISBN: 1556239459

Description

Written for business executives, with emphasis on corporate communications, by a business community participant in the 1992 United Nations Conference on Environment and Development (Rio de Janiero), Going Green identified trends of the early 1990s that made "green public relations" essential for U. S. corporations.

Subjects

Business enterprises Corporations Environmental aspects Environmental aspects of Business enterprises Environmental aspects of Industrial management Environmental protection Green movement Industrial management Public relations Social responsibility of business

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