Nudge
by Richard H. Thaler , Cass R. Sunstein
No reviews yet
First published: 2008
1 language
ISBN: 9780141040011
Description
Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.