Hackquire™
by Etie
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First published: 2026
Description
Hackquire™ is the field manual for the gray areas of work, built as a workplace Pokédex of 100 “Hackquees.” Each follows a Situation, Solution, Action frame with illustrations to decode the unwritten rules of modern work.
Conceived by European writer Etie during an airport delay with other collaborators, Hackquire™ blends behavioural science, satire, and visual storytelling to explore workplace culture, communication, and creative survival. The project examines the habits, hierarchies, and humour that define modern office life.
Career help needs its Beatles moment at this TikTok turning point, this AI era, and Hackquire™ aims to be that: readers laugh, share, and act. If Ogilvy on Advertising is the book of ads, Hackquire™ is the book of modern work.
Trademark registered UK00004015062.
Conceived by European writer Etie during an airport delay with other collaborators, Hackquire™ blends behavioural science, satire, and visual storytelling to explore workplace culture, communication, and creative survival. The project examines the habits, hierarchies, and humour that define modern office life.
Career help needs its Beatles moment at this TikTok turning point, this AI era, and Hackquire™ aims to be that: readers laugh, share, and act. If Ogilvy on Advertising is the book of ads, Hackquire™ is the book of modern work.
Trademark registered UK00004015062.
