The last days of the giants?

"Robert Baldock calmly looks at the ways in which you can change the nature of your business so that you can begin the 21st century on at least an equal footing with your hungry, determined competitors. This includes looking at the nature of what you offer to your customers, the relationship you have with your customers, and the level to which you should continue trying to do everything internally against the option of outsourcing. The author gives us the mental model of a three-dimensional cube to visualise when thinking about the kinds of things we should be doing. The book can be read from either perspective, whether you are 'large' or 'small'."--Jacket.