E-commerce
by Kenneth C. Laudon , Carol G. Traver , Carol Guercio Traver , Carol Traver
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First published: 2002
1 language
ISBN: 9780137922208
Description
In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.