1879-1929. Fifty years of Woolworth

This book celebrates the fifty-year success of the F.W. Woolworth Co., a five-and-ten-cent-store chain that originated in the fall of 1878 in Watertown, New York. The book recounts Woolworth's evolution from a one-room store with "a long, humble table" to an international company doing one million dollars' worth of business with ten million customers each shopping day in locations from Oregon ranches to Cuban plantations and the cities of the Rhine. Woolworth's dramatic rise depended on the vision, ingenuity, and persistence of its founder, Frank Woolworth, in developing five-cent sales to meet consumers' constant demand for daily necessities at low prices.