Global and Multi-National Advertising (Advertising and Consumer Psychology) View on Open Library

Global and Multi-National Advertising (Advertising and Consumer Psychology)

by Basil G. Englis

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First published: 1994 1 language ISBN: 9780805813951
Subjects
Advertising, psychological aspects Advertising, research Advertising Cross-cultural studies Marketing Consumer behavior Études transculturelles Consommateurs Comportement

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