First published: 20071 languageISBN: 9781430202622
Description
This a book written for web designers, web strategists, business owners and others who have responsibility to making a business website sing. It covers accessibility, content, handling a redesign, search engine optimization, how to handle different parts of a corporate site (about us, etc.) and off-site marketing like newsletters. It is not a technical book by any means; there are few code examples. It was written to be more strategic, more like a handbook for those making important decisions about a site.