The age of e-tail
by Alex Birch , Philipp Gerbert , Dirk Schneider , Pillip Gerbert
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First published: 2000
1 language
ISBN: 9781841120942
Description
"The Age of E-Tail charts the forces reshaping consumer-driven business. The authors show how giants like Amazon.com and e-Bay dominate the e-tail space and help aspiring participants to use these lessons to create their own leadership position. Whether you are an entrepreneur, a retailer, a manufacturer, a wholesaler, a media company, an infrastructure company or service provider, The Age of E-Tail will help you to develop the strategies and tactics you need to prosper in the digital economy."--Jacket.
