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Found 6 results for "Brian T. Ratchford"

Consumer Search Behavior and Its Effect on Markets
Consumer Search Behavior and Its Effect on Markets

by Brian T. Ratchford

2009 1 ed.
Business
Consumer choice behavior
Consumer choice behavior

by Brian T. Ratchford

1978 1 ed.
A normative model for assessing the effectiveness of consumer choice and information seeking behavior
A normative model for assessing the effectiveness of consume...

by Brian T. Ratchford

1978 1 ed.
Marketing research
Marketing research

by Arun K. Jain, Brian T. Ratchford

1982 1 ed.
Addresses, essays, lectur... Marketing research
Marketing research
Marketing research

by Arun K. Jain, Christian Pinson

1991 1 ed.
The effects of role structure, decision type and household characteristics on consumer information source use under conditions of limited experience
The effects of role structure, decision type and household c...

by Alan R. Andreasen

1974 1 ed.