Found 107 results for "David A. Aaker"
Strategic market management
by David A. Aaker
In the 1930s, Sears and Montgomery Ward were approximately equal in sales, profits, capability, and potential.
Brand leadership
by David A. Aaker, Erich Joachimsthaler
In May 1931, Neil McElroy, who later rose to be a successful CEO of Procter & Gamble (P&G) and still later became the U....
Strategic Market Management (Strategic Market Managment)
by David A. Aaker
In the 1930s, Sears and Montgomery Ward were approximately equal in sales, profits, capability, and potential.
Brand Portfolio Strategy
by David A. Aaker
During the 1990s, Intel achieved remarkable success in terms of increase in sales, stock return, and market capitalizati...
Developing Business Strategies
by David A. Aaker
In the 1930s, Sears and Montgomery Ward were approximately equal in sales, profits, capability, and potential.