Crossing the Chasm

by Geoffrey A. Moore

There is a line from a song in the musical A Chorus Line: '"If Troy Donahue can be a movie star, then I can be a movie s...

Normal Accidents

by Charles Perrow

Our first example of the accident potential of complex systems is the accident at the Three Mile Island Unit 2 nuclear p...

The inmates are running the asylum

by Cooper, Alan

The gorilla game

by Geoffrey A. Moore, Paul Johnson

You are having one of those dreams when you are back in college taking a final exam for a course you never actually mana...

Product Strategy for High Technology Companies

by Michael E. McGrath

As in Alice in Wonderland, if a company does not have any vision of where it wants to go, then any product strategy is l...

Bandwagon Effects in High Technology Industries

by Jeffrey H. Rohlfs

Young musicians are unlikely to ride on a literal bandwagon, but they nevertheless learn about bandwagon effects at an e...

Managing high-technology programs and projects

by Russell D. Archibald

Defining your market

by Art Weinstein

High-Tech Europe

by Wayne Sandholtz

Marketing of high-technology products and innovations

by Jakki Mohr, Sanjit Sengupta

If high tech is permeating even basic industries, just what is high tech?

Writing high-tech copy that sells

by Janice M. King

The emerging high-tech consumer

by Allan C. Reddy

Japan's high technology

by Dawn E. Talbot

Winning in high-tech markets

by Joseph G. Morone

Project management in manufacturing and high technology oper...

by Adedeji Bodunde Badiru

High technology, space, and society

by Manuel Castells

Managing High-Technology Programs and Projects

by Russell D. Archibald

Programs and projects are of great importance to all industrial, governmental, and other human organizations.

Techno-nationalism and techno-globalism

by Sylvia Ostry

The Dot-Com Debacle and the Return to Reason

by Louis E. V. Nevaer

Mastering instructional design in technology-based training

by Judith Christian-Carter