Stopping AIDS

by Kaye Wellings

Media advocacy and public health

by Lawrence Wallack, Lori Elizabeth Dorfman

Woody Allen once said that the world is facing a fork in the road that is more important than at any other time in histo...

Media Messages and Public Health

by Kunkel

Medicine, the market and the mass media

by Virginia Berridge

The weight of images

by Katariina Kyrölä

Health and the new media

by Linda M. Harris

Making Health Public

by Charles L. Briggs, Daniel C. Hallin

Directing Health Messages Toward African Americans

by Judith L. Sychev

Message in a bottle

by Nicholas Dorn

Social marketing

by Richard K. Manoff

Euromarketing and the Future

by Lynn R. Kahle

SUMMARY. This article attempts to place the future of marketing in Europe within a more general political-economic conte...

Designing health communication campaigns

by Thomas E. Backer

Evaluating women's health messages

by Roxanne Parrott, Celeste Michelle Condit

The first part of this book acknowledges the role that politics plays in the process of constructing the messages that w...

The mad cow crisis

by Scott C. Ratzan

Public health communication

by Robert C. Hornik

La santé s'affiche au Québec

by Lise Renaud