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Found 19 results for "Merkartikelen"

De verticale prijsbinding van merkartikelen
De verticale prijsbinding van merkartikelen

by Robert Kruithof

1973 1 ed.
Price regulation Restraint of trade
The Origin of Brands
The Origin of Brands

by Al Ries, Laura Ries

THE "GREAT TREE OF LIFE" is how Charles Darwin described his metaphor for the origin of species.

2004 8 ed.
Brand name products Management New products
Brand leadership
Brand leadership

by David A. Aaker, Erich Joachimsthaler

In May 1931, Neil McElroy, who later rose to be a successful CEO of Procter & Gamble (P&G) and still later became the U....

2000 5 ed.
Brand name products Management Sales & marketing
Encyclopedia of consumer brands
Encyclopedia of consumer brands

by Janice Jorgensen

1994 2 ed.
Brand choice Brand name products Marketing
Encyclopedia of consumer brands
Encyclopedia of consumer brands

by Janice Jorgensen

1994 1 ed.
Brand choice Brand name products Marketing
"Diesel" (Cutting Edge)
"Diesel" (Cutting Edge)

by Ted Polhemus

1998 1 ed.
Costume design Merkartikelen Kledingindustrie
Encyclopedia of consumer brands
Encyclopedia of consumer brands

by Janice Jorgensen

1994 1 ed.
Brand choice Brand name products Marketing
Brand Meaning
Brand Meaning

by Mark Batey

2008 2 ed.
Product management Branding (Marketing) Marketing
Brand Leadership
Brand Leadership

by David A. Aaker

2002 1 ed.
Brand name products Management Sales & marketing
The Best of Branding
The Best of Branding

by James R. Gregory

A corporate brand is not a by-product.

2003 3 ed.
Brand name products Marketing Management
Trading Up
Trading Up

by Michael J. Silverstein

America's middle-market consumers are trading up.

2004 5 ed.
Business Nonfiction Quality of products
Brand Portfolio Strategy
Brand Portfolio Strategy

by David A. Aaker

During the 1990s, Intel achieved remarkable success in terms of increase in sales, stock return, and market capitalizati...

2004 1 ed.
Brand name products Marketing Planning
Trading up
Trading up

by Michael Silverstein, Neil Fiske

America's middle-market consumers are trading up.

2003 3 ed.
Quality of products Weelde Cost and standard of livi...
Handbook of Research in International Marketing
Handbook of Research in International Marketing

by Subhash C. Jain

2003 2 ed.
Retail Stores Trademarks Magasins
Brand hijack
Brand hijack

by Alex Wipperfürth

2005 1 ed.
Brand choice Brand loyalty Consumer behavior
Branded
Branded

by Alissa Quart

Coming of age in the 1980s, I was aware of status signs and corporate logos and the distinction between them.

2003 9 ed.
Teenage consumers Preferencias de los consu... Consumidores adolescentes
What's in a Name?
What's in a Name?

by John Philip Jones, Jan S. Slater

2002 1 ed.
Advertising, clothing and... Advertising Brand name products
Rapports belges au XIIe Congrès de l'Académie internationale de droit comparé
Rapports belges au XIIe Congrès de l'Académie internationale...

by International Congress of Comparative Law (12th 1986 Sydney, N.S.W. and Melbourne, Vic.)

1986 1 ed.
Comparative law Congresses Law
Creating images and the psychology of marketing communications
Creating images and the psychology of marketing communicatio...

by Lynn R. Kahle

2006 1 ed.
Brand choice Cross-cultural studies Communication in marketin...