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Found 31 results for "Product placement in mass media"

Handbook of Product Placement in the Mass Media
Handbook of Product Placement in the Mass Media

by Mary-Lou Galician

SUMMARY. The cozy arrangement of marketers embedding their products in mediated messages has its antecedents in radio an...

2004 8 ed.
Advertising Mass media Product placement in mass...
American Film
American Film

by American Film Institute

1975 83 ed.
Films Movies Motion Pictures
Product Placement
Product Placement

by Klaus Bente

1990 1 ed.
Product placement in mass...
Product-Placement in den Massenmedien
Product-Placement in den Massenmedien

by Rani Mallick

2009 1 ed.
Product placement in mass... Law and legislation Advertising laws
Product Placement in Hollywood Films
Product Placement in Hollywood Films

by Kerry Segrave

2004 1 ed.
Advertising Motion pictures Product placement in mass...
Das Product Placement im Kinospielfilm
Das Product Placement im Kinospielfilm

by Florian Asche

1996 1 ed.
Law and legislation Product placement in mass... Motion picture industry
Product placement, teenpic e adolescenti 2.0
Product placement, teenpic e adolescenti 2.0

by Francesca Masoero

2012 1 ed.
Product placement in mass... Motion pictures in advert... Advertising and youth
Selling James Bond Product Placement In The James Bond Films
Selling James Bond Product Placement In The James Bond Films

by Tanya Nitins

2011 1 ed.
James bond films Mass media
"Product Placement" im Fernsehprogramm
"Product Placement" im Fernsehprogramm

by Beate Scherer

1990 1 ed.
Advertising laws Law and legislation Product placement in mass...
Zusammenspiel Von Product Placement und Co-Promotion
Zusammenspiel Von Product Placement und Co-Promotion

by Volker Zaiss

2021 1 ed.
Product placement in mass... Sales promotion Advertising media plannin...
Will Work For Shoes The Business Behind Red Carpet Product Placement
Will Work For Shoes The Business Behind Red Carpet Product P...

by Susan J. Ashbrook

2011 1 ed.
Celebrities Fashion merchandising Mass media, united states
Publicité est dans le film
Publicité est dans le film

by Jean-Marc Lehu

When we study the origins of product placement, we generally think of the pioneering, often hesitant applications that w...

2007 3 ed.
Branding (Marketing) Business Nonfiction
Branded entertainment
Branded entertainment

by Ayşe Simin Kara

2019 1 ed.
Product placement in mass... Advertising in motion pic... Advertising
Product Placement im Fernsehen--unlautere Werbung oder denkbare Finanzierungsquelle im dualen Rundfunksystem?
Product Placement im Fernsehen--unlautere Werbung oder denkb...

by Gabriele Dörfler

1993 1 ed.
Law and legislation Product placement in mass... Television advertising
Rechtsprobleme der indirekten Werbung durch Sponsoring und Product Placement im Kinospielfilm
Rechtsprobleme der indirekten Werbung durch Sponsoring und P...

by Hsiao-Ling Weng

1999 1 ed.
Advertising laws Law and legislation Motion picture theaters
Werbung wird Programm
Werbung wird Programm

by Andreas Blaue

2011 1 ed.
Television advertising Product placement in mass... Infomercials
Crossmedia Promotion
Crossmedia Promotion

by Jonathan Hardy

2010 5 ed.
Mass media, economic aspe... Mass media Marketing
Engaging Consumers Through Branded Entertainment and Convergent Media
Engaging Consumers Through Branded Entertainment and Converg...

by Jose Marti Parreno, Carla Ruiz Mafe

2015 2 ed.
Marketing Product management Product placement in mass...
Branded Content
Branded Content

by Jonathan Hardy

2021 6 ed.
Product placement in mass... Branding (Marketing) Internet marketing
La publicité est dans le film
La publicité est dans le film

by Jean-Marc Lehu

2006 1 ed.
Branding (Marketing) Product management Product placement in mass...