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172 books found

Ads, Fads, and Consumer Culture
Ads, Fads, and Consumer Culture

by Arthur Asa Berger

2000 6 ed.
Advertising and integrated brand promotion
Advertising and integrated brand promotion

by Thomas C O'Guinn, Thomas O'Guinn

2002 6 ed.
The mirror makers
The mirror makers

by Stephen R. Fox

1984 6 ed.
Values, lifestyles, and psychographics
Values, lifestyles, and psychographics

by Lynn R. Kahle

1997 6 ed.
Culture is our business
Culture is our business

by Marshall McLuhan

1970 5 ed.
Introduction to advertising & promotion
Introduction to advertising & promotion

by George E. Belch, Michael A. Belch

1992 5 ed.
Fundamentals of advertising research
Fundamentals of advertising research

by Alan D. Fletcher

1979 5 ed.
Advertising, subjectivity, and the nineteenth-century novel
Advertising, subjectivity, and the nineteenth-century novel

by Sara Thornton

2008 5 ed.
Measuring Advertising Effectiveness
Measuring Advertising Effectiveness

by William D. Wells

1997 5 ed.
Dynamics of advertising
Dynamics of advertising

by Barry Richards

2000 5 ed.
The Advertising age encyclopedia of advertising
The Advertising age encyclopedia of advertising

by John McDonough, Karen Egolf

1999 5 ed.
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Advertising, Promotion and Supplemental Aspects of Integrate...

by Terence A. Shimp

1997 5 ed.
The advertising business
The advertising business

by John Philip Jones

1999 4 ed.
Provocateur
Provocateur

by Anthony J. Cortese

1999 4 ed.
Breaking Up America
Breaking Up America

by Joseph Turow

1997 4 ed.
The discourse of advertising
The discourse of advertising

by Guy Cook

1992 4 ed.
Psychological processes and advertising effects
Psychological processes and advertising effects

by Linda F. Alwitt

1985 4 ed.
Food Is Love
Food Is Love

by Katherine J. Parkin

2006 4 ed.
Why it sells
Why it sells

by Marcel Danesi

2007 3 ed.
The Secrets of Word-Of-Mouth Marketing
The Secrets of Word-Of-Mouth Marketing

by George Silverman

2001 3 ed.