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173 books found

Basic Marketing Case Book
Basic Marketing Case Book

by E. Jerome McCarthy, Stanley J. Shapiro

1960 26 ed.
Consumer behavior
Consumer behavior

by Leon G. Schiffman, Leslie Lazar Kanuk

1978 25 ed.
The Long Tail
The Long Tail

by Chris Anderson

2006 22 ed.
Why We Buy
Why We Buy

by Paco Underhill

1999 14 ed.
Handbook of consumer psychology
Handbook of consumer psychology

by Paul M. Herr, Frank R. Kardes

2007 12 ed.
Microeconomics and behavior
Microeconomics and behavior

by Robert H. Frank

1991 12 ed.
Consumer behavior
Consumer behavior

by James F. Engel

1968 11 ed.
The why of consumption
The why of consumption

by S. Ratneshwar, David Glen Mick

2000 9 ed.
Representing Consumers
Representing Consumers

by Barbara Stern

1998 9 ed.
The unmanageable consumer
The unmanageable consumer

by Yiannis Gabriel, Tim Lang

2006 9 ed.
Point of purchase
Point of purchase

by Sharon Zukin

2003 9 ed.
Homo Economics
Homo Economics

by Amy Gluckman

1997 8 ed.
Handbook of consumer behavior, tourism, and the internet
Handbook of consumer behavior, tourism, and the internet

by Rob Law

2004 8 ed.
Call of the Mall
Call of the Mall

by Paco Underhill

2004 8 ed.
Changing Consumer
Changing Consumer

by Steven Miles

2001 8 ed.
The active consumer
The active consumer

by Marina Bianchi

1998 8 ed.
Satisfaction
Satisfaction

by Richard L. Oliver

1996 7 ed.
Emotion and reason in consumer behavior
Emotion and reason in consumer behavior

by Arjun Chaudhuri

2005 7 ed.
Global Marketing and Advertising
Global Marketing and Advertising

by Marieke K. de Mooij

1997 6 ed.
Consumer behavior
Consumer behavior

by William L. Wilkie

1986 6 ed.