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Database Marketing

80 books found

Statistical and machine-learning data mining
Statistical and machine-learning data mining

by Bruce Ratner

2011 11 ed.
Customer and business analytics
Customer and business analytics

by Daniel S. Putler

2012 7 ed.
Advanced Database Marketing
Advanced Database Marketing

by Kristof Coussement, Koen W. De Bock

2013 6 ed.
Customer relationship management
Customer relationship management

by V. Kumar, Werner Reinartz

2005 6 ed.
Principles of Direct and Database Marketing
Principles of Direct and Database Marketing

by Alan Tapp

1998 5 ed.
Data Driven Marketing for Dummies
Data Driven Marketing for Dummies

by Consumer Dummies Staff, David Semmelroth

2013 5 ed.
Strategic electronic marketing
Strategic electronic marketing

by Brad Alan Kleindl, Brad A. Kleindl Ph.D.

2000 4 ed.
In Data We Trust
In Data We Trust

by Thomas Ramge

2012 4 ed.
The First Time Investor
The First Time Investor

by Larry Chambers

1998 4 ed.
Business to business direct marketing
Business to business direct marketing

by Bernard A. Goldberg, Bernie Goldberg

1990 4 ed.
Strategic Database Marketing
Strategic Database Marketing

by Arthur M. Hughes

1994 3 ed.
Strategic database marketing
Strategic database marketing

by Arthur Middleton Hughes

1994 3 ed.
Strategic marketing for the digital age
Strategic marketing for the digital age

by Bill Bishop

1996 3 ed.
The complete database marketer
The complete database marketer

by Arthur Middleton Hughes

1991 3 ed.
Opt-In Marketing
Opt-In Marketing

by Ernan Roman, Scott Hornstein

2004 3 ed.
Consumer insight
Consumer insight

by Merlin Stone, Alison Bond

2004 3 ed.
New Age of Financial Services Marketing
New Age of Financial Services Marketing

by Arthur F. Holtman

1991 2 ed.
Direkt-Marketing
Direkt-Marketing

by Wolfgang Hilke

1993 2 ed.
All consumers are not created equal
All consumers are not created equal

by Garth Hallberg

1995 2 ed.
Desktop database marketing
Desktop database marketing

by Jack Schmid

1998 2 ed.