Filter

Reclame

172 books found

Contemporary advertising
Contemporary advertising

by William F. Arens, Michael F. Weigold

1993 17 ed.
Advertising and Promotion
Advertising and Promotion

by Chris Hackley

2005 16 ed.
Advertising
Advertising

by Wells, William, William D. Wells

1989 16 ed.
Ogilvy on advertising
Ogilvy on advertising

by David Ogilvy

1983 15 ed.
Subliminal Seduction
Subliminal Seduction

by Wilson Bryan Key

1973 14 ed.
Persuasion
Persuasion

by Charles U. Larson

1979 14 ed.
Advertising and promotion
Advertising and promotion

by George E. Belch, George E. Belch

1998 13 ed.
Advertising and the mind of the consumer
Advertising and the mind of the consumer

by Max Sutherland

2000 12 ed.
Advertising as communication
Advertising as communication

by Gillian Dyer

1982 11 ed.
Advertising in tourism and leisure
Advertising in tourism and leisure

by Nigel Morgan, Annette Pritchard

2000 10 ed.
The psychology of entertainment media
The psychology of entertainment media

by L. J. Shrum

2003 10 ed.
The fundamentals of advertising
The fundamentals of advertising

by John Wilmshurst, Adrian Mackay

1999 9 ed.
Acting in television commercials for fun and profit
Acting in television commercials for fun and profit

by Squire Fridell

1980 9 ed.
Marketing modernity
Marketing modernity

by Adam Arvidsson

2003 8 ed.
Imaging in Advertising
Imaging in Advertising

by Fern L. Johnson

2007 8 ed.
The Fall of Advertising and the Rise of PR
The Fall of Advertising and the Rise of PR

by Al Ries, Laura Ries

2002 8 ed.
Brand Equity & Advertising
Brand Equity & Advertising

by Alexander L. Biel

1993 8 ed.
Advertising, the uneasy persuasion
Advertising, the uneasy persuasion

by Michael Schudson

1984 7 ed.
Values, lifestyles, and psychographics
Values, lifestyles, and psychographics

by Lynn R. Kahle

1997 6 ed.
Advertising and integrated brand promotion
Advertising and integrated brand promotion

by Thomas C O'Guinn, Thomas O'Guinn

2002 6 ed.