Enterprise one to one View on Open Library

Enterprise one to one

by Don Peppers , Martha Rogers

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First published: 1996 2 languages ISBN: 9789014061320
Description
Explains how businesses can use interactive information gathering to get a better idea of what their customers want and serve them better by anticipating their needs.
Subjects
Technological innovations Relationship marketing Market segmentation Customer relations Informatietechnologie Wedijver Klantgerichtheid Marketing, data processing

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