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Principles of Services Marketing

Name: Principles of Services Marketing
ISBN: 9780077116279

by Adrian Palmer

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First published: 1994 2 languages ISBN: 9780077116279

Description

Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.

Subjects

Marketing Management Service industries Marketing, management Dienstensector Dienstleistung Consumer industries - general & miscellaneous Marketing & sales management Marketing services School management and organization

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