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Found 61 results for "Dienstensector"

Services marketing
Services marketing

by Christopher H. Lovelock, Christopher Lovelock

1983 21 ed.
Selling the Invisible
Selling the Invisible

by Harry Beckwith

In a free-association test, most people-including most people in business-will equate the word "marketing" with selling ...

1997 6 ed.
Service management and marketing
Service management and marketing

by Christian Grönroos

The Western world has experienced a post-industrial service economy for over two decades.

1990 17 ed.
Service management
Service management

by James A. Fitzsimmons, Mona J. Fitzsimmons

Services lie at the very hub of economic activity in any society.

1997 11 ed.