by Advertising Research Foundation.
No reviews yet. Be the first!
A bibliography of theory and research te...
Copy Testing
The 1976-77 Simmons study of selective m...
The 1978-79 Simmons study of selective m...
Are there consumer types?
Commentary, ARB-RKO Detroit methodologic...
Young people's reading
Press and public
Lire le noir
The paper and the pew
Reading research and librarianship to 19...
Readership information on financial, bus...