Copy Testing

View on Open Library

Copy Testing

by Advertising Research Foundation.

No reviews yet

First published: 1939 1 language ISBN: 9780824067472

Subjects

Advertising copy Advertising

Reviews

Log in or sign up to write a review.

No reviews yet. Be the first!

More by Advertising Research Foundation.

A bibliography of theory and research techniques in the field of human motivation

A bibliography of theory and research te...

The 1976-77 Simmons study of selective markets and the media reaching them

The 1976-77 Simmons study of selective m...

The 1978-79 Simmons study of selective markets and the media reaching them

The 1978-79 Simmons study of selective m...

Are there consumer types?

Are there consumer types?

ARF total audit

ARF total audit

Commentary, ARB-RKO Detroit methodological experiment

Commentary, ARB-RKO Detroit methodologic...

You Might Also Like

More in Advertising copy

Dry

Augusten Burroughs

Strategic writing

Strategic writing

Marsh, Charles

Red is for murder

Red is for murder

Phyllis A. Whitney

Creative strategy in advertising

Creative strategy in advertising

A. Jerome Jewler

Hey, Whipple, squeeze this

Hey, Whipple, squeeze this

Luke Sullivan

Copywriting for the Electronic Media

Copywriting for the Electronic Media

Milan D. Meeske