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Found 188 results for "Consumentengedrag"

Homo Economics
Homo Economics

by Amy Gluckman

Since a cocky k.d. lang reveled in Cindy Crawford's feminine attentions on the cover of Vanity Fair in the summer of 199...

1997 8 ed.
Lesbian consumers Gays Wirtschaftliche Lage
Emotion and reason in consumer behavior
Emotion and reason in consumer behavior

by Arjun Chaudhuri

2005 7 ed.
Consumer behavior Psychological aspects Psychological aspects of ...
Consumer behavior
Consumer behavior

by Wayne D. Hoyer, Deborah J. Macinnis

2000 2 ed.
Marketing Consumer behavior Consumentengedrag
Representing Consumers
Representing Consumers

by Barbara Stern

In consumer research-as in all types of human communication-there is an inevitable link between representation and decep...

1998 9 ed.
Business Management Nonfiction
Discrete choice theory of product differentiation
Discrete choice theory of product differentiation

by Simon P. Anderson

1992 3 ed.
Consumers' preferences Mathematical models Product differentiation
The active consumer
The active consumer

by Marina Bianchi

1998 8 ed.
Consumer behavior Consumption (Economics) Consumption (economics)
Brandchild
Brandchild

by Martin Lindström, Martin Lindstrom

When James Dean swaggered onto movie screens in the 1950s, his rebellious image encapsulated the daring and dreams of an...

2003 6 ed.
Merknamen Recherche Brand name products
Changing Consumer
Changing Consumer

by Steven Miles

The consumer ethic is ubiquitous.

2001 8 ed.
Consumption (Economics) Consumers Consommation (Économie po...
Handbook of consumer behavior, tourism, and the internet
Handbook of consumer behavior, tourism, and the internet

by Rob Law

Electronic markets benefit from increasing productivity of information technology, since product information can be diss...

2004 8 ed.
Computer network resource... Tourism Internet marketing
Digital marketing
Digital marketing

by Yoram Wind

2001 1 ed.
Electronic commerce Consumer behavior Internet marketing
Consumers
Consumers

by Eric J. Arnould, Eric Arnould

Denver, Colorado Peggy checks her e-mail one last time and tucks a report into the front of her briefcase, hoping she ca...

2001 3 ed.
Consumer behavior Comportement Consommateurs
Authenticity
Authenticity

by James H. Gilmore, James H. Gilmore

2007 2 ed.
Product management Consumer behavior Consumers' preferences
Values, lifestyles, and psychographics
Values, lifestyles, and psychographics

by Lynn R. Kahle

1997 6 ed.
Evaluation Advertising Psychographics
MEDIA AND AUDIENCES: NEW PERSPECTIVES
MEDIA AND AUDIENCES: NEW PERSPECTIVES

by KAREN ROSS

2003 1 ed.
Mass media Audiences Communication
Consumer Behaviour and Social Network Sites
Consumer Behaviour and Social Network Sites

by Sarah Zaraket

2020 6 ed.
Consumer behavior Social media Economic aspects
Real Time
Real Time

by Regis McKenna

TECHNOLOGY AND SOCIETY shape and reshape each other ceaselessly, like tireless meshing gears in a perpetual motion machi...

1991 4 ed.
Aspectos sociológicos Procesamiento de datos en... Real-time data processing
Global marketing and advertising
Global marketing and advertising

by Marieke K. de Mooij

2014 1 ed.
Cross-cultural studies Target marketing Consumer behavior
Collecting in a consumer society
Collecting in a consumer society

by Russell W. Belk

1995 5 ed.
Collectors and collecting Consumer behavior Consumption (Economics)
Advertising exposure, memory, and choice
Advertising exposure, memory, and choice

by Andrew A. Mitchell

1993 6 ed.
Persuasion (Psychology) Consumer behavior Advertising
Consumer behavior in travel and tourism
Consumer behavior in travel and tourism

by Abraham Pizam, Yoel Mansfeld

2012 6 ed.
Tourism Travel Consumer behavior