Filters
Advanced Search Browse by Genre

Found 25 results for "Deborah J. Macinnis"

Information processing from advertisements
Information processing from advertisements

by Deborah J. MacInnis

1990 2 ed.
Information processing from advertisements
Information processing from advertisements

by Deborah J MacInnis

1990 1 ed.
Advertising Human information process... Psychological aspects
Assessing when increased media weight helps sales of real-world brands
Assessing when increased media weight helps sales of real-wo...

by Deborah J. MacInnis

2002 1 ed.
Advertising Psychological aspects Effective frequency
Enhancing the managerial relevance of information-processing theory in an advertising context
Enhancing the managerial relevance of information-processing...

by Deborah J. MacInnis

1990 1 ed.
Advertising Psychological aspects Human information process...
Comportamiento Del Consumidor
Comportamiento Del Consumidor

by Wayne Hoyer, Deborah J. MacInnis

2014 1 ed.
Brand Benefits Playbook
Brand Benefits Playbook

by Allen Weiss, Deborah J. MacInnis

2024 1 ed.
Commerce
Consumer behavior
Consumer behavior

by Wayne D. Hoyer, Deborah J. Macinnis

2003 3 ed.
Consumer behavior
Enhancing the Managerial Relevance of Information-Processing Theory in an Advertising Context (Working Paper, Report No 90-104)
Enhancing the Managerial Relevance of Information-Processing...

by Deborah J. MacInnis, Bernard J. Jaworski

1990 1 ed.
Business/Economics
Consumer behavior
Consumer behavior

by Wayne D. Hoyer, Deborah J. Macinnis

2000 2 ed.
Marketing Consumer behavior Consumentengedrag
Handbook of brand relationships
Handbook of brand relationships

by Deborah J. MacInnis, C. Whan Park

2009 6 ed.
Brand choice Relationship marketing Branding (Marketing)
Consumer Behavior
Consumer Behavior

by Wayne D. Hoyer, Deborah J. Macinnis

2006 1 ed.
Understanding Hope and Its Implications for Consumer Behavior
Understanding Hope and Its Implications for Consumer Behavio...

by Deborah, J. MacInnis, Hae Eun Chun

2007 1 ed.
Business
MindTap Marketing for Hoyer/MacInnis/Pieters/Close-Scheinbaum's Consumer Behavior
MindTap Marketing for Hoyer/MacInnis/Pieters/Close-Scheinbau...

by Wayne D. Hoyer; Deborah J. MacInnis; Rik Pieters; Angeline Close-Scheinbaum

2017 1 ed.
General Business & economics -> b...
Consumer Behavior, Loose-Leaf Version
Consumer Behavior, Loose-Leaf Version

by Wayne D. Hoyer, Deborah J. MacInnis

2017 1 ed.
Bundle
Bundle

by Wayne D. Hoyer, Deborah J. MacInnis

2017 3 ed.
Custom Consumer Behavior
Custom Consumer Behavior

by Wayne D. Hoyer, Deborah J. MacInnis

2013 1 ed.
Brand Admiration
Brand Admiration

by C. Whan Park, Andreas B. Eisingerich

2016 3 ed.
Marketing Strategic planning Decision making
Consumer Behaviour
Consumer Behaviour

by Gavin Northey, Eugene Chan

2020 1 ed.
Commerce
Consumer behavior
Consumer behavior

by Wayne D. Hoyer

2010 1 ed.
Consumer behavior
Inside consumption
Inside consumption

by David Glen Mick

2005 7 ed.
Consumer behavior Consumers Research