Media & culture

by Richard Campbell, Bettina G. Fabos

Communication theories

by Werner J. Severin, Werner Joseph Severin

Introduction to Mass Communication

by Stanley J. Baran, Stanley Baran

Art in the Age of Mass Media

by John A. Walker

Sex, Love, and Romance in the Mass Media

by Mary-Lou Galician

Romantic love and mass media share a long association.

Mass media research

by Roger D. Wimmer, Joseph R. Dominick

Media Today

by Joseph Turow

Media Relations

by Jane Johnston

Amusing Ourselves to Death

by Neil Postman, Neil Postman

At different times in our history, different cities have been the focal point of a radiating American spirit.

Media Telecommunications And Business Strategy

by Richard A. Gershon

Pride and Prejudice

by Jane Austen

It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife.

Media now

by Joseph D. Straubhaar, Joseph Straubhaar

The Media Handbook

by Helen Katz

Media ethics

by Philip Patterson, Lee Wilkins

The business of media distribution

by Jeff Ulin

The business of media

by David Croteau, David R. Croteau

This book is an introduction to the business of media.

Public relations writing and media techniques

by Dennis L. Wilcox

Business of Media Distribution

by Jeffrey C. Ulin

Handbook of Product Placement in the Mass Media

by Mary-Lou Galician

SUMMARY. The cozy arrangement of marketers embedding their products in mediated messages has its antecedents in radio an...

Creative strategy in advertising

by A. Jerome Jewler, Bonnie L. Drewniany