Gender and symbol in advertising imagery

by Martin Chadwick

Hidden myth

by Varda Langholz Leymore

Language Files

by Department of Linguistics

Gender advertisements

by Erving Goffman

Premium brand advertising in theatre programmes reinforces a...

by Jessica Hoyal

Consumer response to models as reference group symbols in Br...

by Victoria Jones

Promotional culture

by Andrew Wernick

Battle of symbols: global dynamics of advertising, entertain...

by John Fraim

Art since 1900

by Hal Foster, Rosalind E. Krauss

Pictorial metaphor in advertising

by Ch Forceville

"The theory of metaphor upon which I will ground my account of pictorial metaphor is Max Black's (1962, 1979a) interacti...

Imaging in Advertising

by Fern L. Johnson

Symbols, signs & visual codes

by Mark O'Connell

The Mythmakers

by Sal Randazzo

Imaging in advertising

by Fern L Johnson

The creation of meaning in advertising

by Marian Dingena

The codes of advertising

by Sut Jhally

It could be argued that advertising is the most influential institution of socialisation in modern society: it structure...

The appropriation of postmodernism in advertising

by Emily Gaylin Heyward

Mythmaking on Madison Avenue

by Sal Randazzo

What a character!

by Warren Dotz

An outline of semiotic analysis for advertisers & marketers

by Marcel Danesi