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Found 11 results for "Timothy L. Keiningham"

The wallet allocation rule
The wallet allocation rule

by Timothy L. Keiningham

2015 4 ed.
Customer loyalty Management Consumer behavior
Loyalty Myths
Loyalty Myths

by Timothy L Keiningham

2005 1 ed.
Business Nonfiction Customer services
The customer delight principle
The customer delight principle

by Timothy L. Keiningham

"YOUR SATISFACTION IS guaranteed."

2001 1 ed.
Consumer satisfaction Success in business
Customer Lifetime Value
Customer Lifetime Value

by David Bejou, Timothy L. Keiningham

2006 13 ed.
Customer relations, manag... Marketing, management Profit
Profit maximization through customer relationship marketing
Profit maximization through customer relationship marketing

by Lerzan Aksoy, Timothy L. Keiningham

2007 5 ed.
Management Relationship marketing Customer relations
Customer lifetime value
Customer lifetime value

by David Bejou, Timothy L. Keiningham

2006 2 ed.
Management Relationship marketing Customer relations
Return on quality
Return on quality

by Roland T. Rust, Anthony J. Zahorik

1993 3 ed.
Evaluation Total quality management Production & quality cont...
Loyalty myths
Loyalty myths

by Timothy L. Keiningham, Terry G. Vavra

No industry provides a better example of the misconception of customer loyalty as a pervasive corporate goal than the ba...

2005 4 ed.
Customer loyalty Loyalty Customer services
Service marketing
Service marketing

by Roland T. Rust

1996 1 ed.
Marketing Service industries Customer services
Readings in service marketing
Readings in service marketing

by Roland T. Rust

1996 1 ed.
Marketing Service industries Customer services
Return on quality (ROQ)
Return on quality (ROQ)

by Roland T Rust

1994 1 ed.
Quality of products Quality control Evaluation