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Marketing Management

1,369 books found

Principles of marketing
Principles of marketing

by Philip Kotler, Gary Armstrong

1980 76 ed.
Marketing management
Marketing management

by Philip Kotler

1973 66 ed.
International marketing
International marketing

by Sak Onkvisit, John J. Shaw

1989 27 ed.
Global marketing management
Global marketing management

by Masaaki Kotabe, Kristiaan Helsen

1998 18 ed.
A preface to marketing management
A preface to marketing management

by J. Paul Peter

1985 18 ed.
Service management and marketing
Service management and marketing

by Christian Grönroos

1990 17 ed.
CIM Coursebook
CIM Coursebook

by Ray Donnelly, Graham Harrison

2009 17 ed.
Relationship marketing
Relationship marketing

by Martin Christopher, Adrian Payne

1999 15 ed.
Strategic Marketing
Strategic Marketing

by Tony Proctor

2000 15 ed.
The Strategy and Tactics of Pricing
The Strategy and Tactics of Pricing

by Thomas T. Nagle, Reed K. Holden

1987 14 ed.
Marketing strategy
Marketing strategy

by Paul Fifield

1992 14 ed.
Strategic market management
Strategic market management

by David A. Aaker

1984 14 ed.
Entrepreneurship Marketing
Entrepreneurship Marketing

by Sonny Nwankwo, Ayantunji Gbadamosi

2010 14 ed.
Marketing channels
Marketing channels

by Bert Rosenbloom

1978 14 ed.
Marketing research for managers
Marketing research for managers

by Sunny Crouch, Matthew Housden

1984 13 ed.
Strategic marketing problems
Strategic marketing problems

by Roger A. Kerin

1978 13 ed.
Customer Lifetime Value
Customer Lifetime Value

by David Bejou, Timothy L. Keiningham

2006 13 ed.
Marketing plans
Marketing plans

by Malcolm McDonald

1999 13 ed.
Marketing Communications Management
Marketing Communications Management

by Paul Copley

2004 12 ed.
Strategic Marketing Management
Strategic Marketing Management

by Richard M. S. Wilson, Colin Gilligan

2005 12 ed.