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Found 117 results for "Positioning (Advertising)"

Creating Brand Loyalty
Creating Brand Loyalty

by Mike Maloney

"What do you think?" or the shorthand version, "What think?" is a question we frequently encounter regarding advertising...

1999 2 ed.
1001 Advertising Tips
1001 Advertising Tips

by Luc Dupont

You can work day and night and still not achieve a truly great advertising campaigns if you you not start by positioning...

1995 4 ed.
Letters from New York
Letters from New York

by Lydia Maria Child

You ask what is now my opinion of this great Babylon; and playfully remind me of former philippics, and a long string of...

1843 48 ed.
The New Positioning
The New Positioning

by Jack Trout

While the mind may be a mystery, we know one thing for certain: it's under attack.

1995 5 ed.
Positioning
Positioning

How did a hard-sell concept like positioning become so popular in a business noted for its creativity?

1985 1 ed.