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Found 35 results for "Customer loyalty programs"

Customer Loyalty Program Complete Self-Assessment Guide
Customer Loyalty Program Complete Self-Assessment Guide

by Gerardus Blokdyk

2017 1 ed.
The customer loyalty solution
The customer loyalty solution

by Arthur Middleton Hughes

2003 2 ed.
Customer loyalty programs Database marketing Business
Customer Loyalty Program - Tourist Destination and Bonus Card System
Customer Loyalty Program - Tourist Destination and Bonus Car...

by Timo Kühnle

2007 1 ed.
Buying loyalty or building commitment?
Buying loyalty or building commitment?

by Heli Arantola

2000 1 ed.
Customer loyalty programs Customer services Relationship marketing
Type and Timing of Rewards As Influencing Factors on the Value Perception of a Customer Loyalty Program
Type and Timing of Rewards As Influencing Factors on the Val...

by Ulrich Pohl

2007 1 ed.
Loyalty Management
Loyalty Management

by Cristina Ziliani, Marco Ieva

2019 9 ed.
Customer relations Customer loyalty Consommateurs
Customer Loyalty Programmes and Clubs
Customer Loyalty Programmes and Clubs

by Stephan A. Butscher

Most customer loyalty programmes offer primarily financial (hard) benefits.

2002 6 ed.
Customer relations Customer clubs Customer loyalty programs
Scoring points
Scoring points

by Clive Humby

2003 6 ed.
Customer loyalty programs Case studies Tesco (Firm)
Customer clubs and loyalty programmes
Customer clubs and loyalty programmes

by Stephan A. Butscher

1998 1 ed.
Customer loyalty programs Customer clubs
Loyalty myths
Loyalty myths

by Timothy L. Keiningham, Terry G. Vavra

No industry provides a better example of the misconception of customer loyalty as a pervasive corporate goal than the ba...

2005 4 ed.
Customer loyalty Loyalty Customer services
Managing Customer Trust Satisfaction And Loyalty Through Information Communication Technologies
Managing Customer Trust Satisfaction And Loyalty Through Inf...

by Riyad Eid

2013 3 ed.
Management Customer relations Data processing
Scoring points
Scoring points

by Clive Humby

2008 1 ed.
Case studies Customer loyalty programs History
Loyalty Schemes in Retailing
Loyalty Schemes in Retailing

by Nicolas Hoffmann

2013 3 ed.
Market research Sociology & anthropology Sales & marketing managem...
A practical guide to credit and collection
A practical guide to credit and collection

by George O. Bancroft

1989 2 ed.
Collecting of accounts Collection of accounts
Game-based marketing
Game-based marketing

by Gabe Zichermann

2010 1 ed.
Customer loyalty programs Marketing Customer loyalty
Loyalty 3.0
Loyalty 3.0

by Rajat Paharia

2013 1 ed.
Management Internet marketing Big data
Scoring points
Scoring points

by Clive Humbly, Terry Hunt

The 13th of February isn't an anniversary that Tesco's management publicly celebrates, but if they did, you wouldn't bla...

2007 1 ed.
Customer loyalty programs Case studies Tesco (Firm)
Game-based marketing
Game-based marketing
2010 1 ed.
Customer loyalty programs Marketing Customer loyalty
Loyalty marketing
Loyalty marketing

by Food Marketing Institute

1998 1 ed.
Customer loyalty programs Marketing Supermarkets
Robust exclusion through loyalty discounts
Robust exclusion through loyalty discounts

by Einer Elhauge

2010 1 ed.
Customer loyalty programs Discount Consumer behavior